Fernanda Possídio is a digital strategist with over six years of experience in content strategy and social media, specializing in enhancing brand presence through compelling narratives. Having started as a copywriter driven by a passion for authentic storytelling in advertising, Fernanda has successfully crafted and executed strategies across platforms like TikTok and Instagram. Currently, they serve as a Senior Content Analyst at Shoulder, after holding positions at notable companies such as Estúdio Ondina and Boah. Fernanda holds a Bachelor's degree in Advertising and an MBA in Marketing and Digital Business Intelligence, and is dedicated to developing innovative projects that combine creativity with analytical insight.
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