Daniela Kusova

Daniela Kusova is a Digital Business Analyst at Showmax since April 2023, with extensive experience in online marketing and digital analytics. Currently also serving as an Online Marketing Manager at MARWEA since November 2020, Daniela previously worked as an Online Campaign Analyst at Vodafone, where responsibilities included data analysis and visualization using Power BI and Adobe Analytics. Daniela's career includes a role as Performance Marketing Manager at Sberbank CZ, focused on strategy and budget management, and as a Digital Marketing Specialist at agentura KOFEIN, managing campaigns to optimize return on ad spend. Early positions include Programmatic Consultant and Junior roles at Adexpres, and Project Coordinator at the Institut interní komunikace a Marketingový institut. Daniela holds a Master's degree in Management from the Prague University of Economics and Business and a Bachelor's degree in Personnel Management from the Czech Technical University in Prague.