Shuga Global (Formerly MTV Staying Alive Foundation) is a global nonprofit, registered in the U.S., UK and South Africa, working to change lives through storytelling.  

We develop innovative mass media, which weaves life changing social and health messages into entertaining, youth relevant formats.  We then distribute the content via large scale broadcasters, through our own digital platforms, and in partnership with a network of organisations in community settings.  Working in this way, we reach mass youth audiences, transmitting critical information, and transforming attitudes and behaviours towards their health and wellbeing.

Get in touch to learn more about our work and for partnership opportunities. 


Shuga Global

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Shuga Global

Org chart

Teams

Offices

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