Betsy Ciferri

Betsy (Zeller) Ciferri is an experienced merchant and product manager with a track record of driving revenue and profitability across various companies. Currently serving as a Senior Merchant at Shutterfly, Inc., Betsy has successfully established category strategies resulting in $90 million in revenue. Prior roles include Product Manager at Foreside Home & Garden, where multiple product lines drove significant growth, and at Gander Outdoors, where new business development was initiated in the bicycle category. Betsy has also held key positions at jcpenney, Cohesion Products, and Target, focusing on product development, sourcing strategies, and effective vendor relationships that consistently improved profitability and operational efficiency. Betsy holds a Bachelor of Science in Marketing from the University of Wisconsin-La Crosse and an Associate of Arts from Iowa Central Community College.