Tomoko Creed is a seasoned professional with extensive experience in user research, localization management, and technical writing. Currently serving as a Senior UX Researcher at Shutterfly, Inc. since November 2020, Tomoko collaborates with cross-functional teams to develop user research plans, recruit participants, conduct user testing, and synthesize insights to enhance customer experience. Prior to this role, Tomoko has held various positions at Snapfish for over 17 years, including User Researcher, Technical Writer, and Localization Manager, where responsibilities encompassed managing localization projects, developing guidelines, and ensuring quality across communications. Tomoko began a career in localization at Hewlett-Packard from 2000 to 2006, followed by roles in localization coordination at Volt Technical Services and Manpower ahead of that. Tomoko holds a Bachelor of Arts degree in British and American Literature from Otani University.
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