Crystal Sun

Crystal Sun is an experienced Search Engine Marketing (SEM) professional with a career spanning over 15 years in the Asia-Pacific region. Currently serving as the Senior SEM Manager at Shutterstock since May 2016, Crystal manages high-budget paid search campaigns across multiple platforms, driving significant conversion increases and optimizing campaign strategies with advanced tools. Previous roles include Head of PPC at Student.com, where Crystal significantly increased sessions and conversions, and PPC Manager at RS Components, focusing on the China market and cross-functional collaboration. Crystal's extensive background in SEM is complemented by a Bachelor's degree in Economics from Dongbei University of Finance and Economics.