Cihan Ilter

Cihan Ilter is the Head of User Acquisition at ShyftUp, where they focus on driving profitable user growth through data-driven marketing strategies. They co-founded Metrikal, a KPI reporting dashboard for App Store Optimization, and previously served as User Acquisition Manager at ShyftUp, contributing to the delivery of over 450 million app installs. Cihan's diverse experience includes roles at the Turkish Basketball Federation, Garanti Bankası, and Scoutium, where they significantly increased user engagement and retention. They hold a Bachelor's degree in Industrial Engineering from Middle East Technical University and have cultivated their expertise in mobile marketing and growth strategies.