İlayda Aras is a User Acquisition Manager at ShyftUp, specializing in app growth and mobile marketing since 2024, following a successful tenure as a User Acquisition Specialist from 2022 to 2024. With over six years of experience in digital marketing and user acquisition, İlayda previously held roles including Digital Marketing Specialist at NMQ Digital and Freelance Content Writer for Upcoming Season. İlayda earned a Master's degree in International Trade Management from Boğaziçi University and a Bachelor's degree in Sociology from Middle East Technical University, where they also served as a Research Assistant.
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