John (Jay) Herndon is the Chief Operating Officer of the Atlantic Southeast Region at SIAA, having taken on this role in 2024. With a proven track record of exceeding sales goals, Jay has held various leadership positions, including Managing Agent at Nationwide and Area Sales Leader at Farmers Insurance, where they coached and developed over 50 insurance agents. Jay's expertise lies in leveraging analytics and innovative marketing strategies to drive growth, as well as recruiting and fostering top talent within the sales industry. Jay holds a Bachelor’s of Science in Business Administration from The Citadel, which they earned in 1998.
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