Dan Minnich

Dan Minnich has a strong background in marketing and business development. Dan currently holds the position of Head of Marketing at SICK Sensor Intelligence, where they oversee all aspects of marketing, including strategic marketing, industry marketing, marketing communications, solution services, and product marketing. Dan has successfully implemented a results-based marketing plan focused on generating sales leads and opportunities. Dan has also played a key role in expanding the company's digital marketing strategy, including SEM, programmatic advertising, and account-based marketing.

Before joining SICK Sensor Intelligence, Dan served as Director of Marketing at the same company, where they were responsible for transforming the US marketing team. Dan utilized segmentation strategies to focus on attractive markets and led initiatives to increase sales coverage through logistics and catalog distribution partners. Dan also played a significant role in creating and implementing global channel partner programs.

Prior to their positions at SICK Sensor Intelligence, Dan worked at Honeywell as the Director of Strategic Marketing and Product Management. In this role, they managed a $250 million hardware and software product line, achieving significant revenue and profit growth. Dan also led a successful restructuring and turnaround of the marketing team.

Dan's earlier experience includes roles at Emerson Process Management, where they served as a Global Product Marketing Manager, World Area Marketing Manager, and Inside Sales Representative. Dan achieved notable sales and performance results during their tenure and was recognized for their contributions.

Before transitioning to the field of marketing and business, Dan worked as a Mechanical Engineer at Wold Architecture and Engineering.

Overall, Dan Minnich has demonstrated strong leadership and strategic marketing skills throughout their career, consistently driving growth and success for the companies they have worked for.

Dan Minnich earned a Bachelor of Science degree in Mechanical Engineering from the University of St. Thomas in 2001. Dan later pursued a Master of Business Administration degree in Marketing, Strategy, and Entrepreneurial Studies from the University of Minnesota - Carlson School of Management, completing it in 2010.