Barry Shepherd is a seasoned General Manager at SICO South Pacific, overseeing operations across Australia, New Zealand, and the South Pacific Islands. With extensive experience in sales management and sports marketing, Barry previously served as the Executive Manager of Partnerships for the St George Illawarra Dragons, achieving record net profit growth. Earlier roles included Sales Manager at Southcorp Wines and Business Development Manager at Fosters Group, where they successfully managed significant accounts and initiatives. Barry's leadership style is marked by strong relationship management and strategic business development in competitive environments.
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