Heidi Niesen

Joining SICO® in 1994, Heidi has worked her way through various sales positions within the organization and was promoted to Vice President of Sales & Marketing in September 2018. Prior to her promotion, she was National Sales Manager – Hospitality with more than 25 years of experience serving the hospitality industry. She also held the positions of Direct Marketing Manager and Regional Sales Manager. In her current role, Heidi is responsible for building sales in all markets, hospitality, education and leisure along with leading marketing initiatives for the Americas’ business unit. Heidi received her Certified Master Hotel Supplier (CMHS) certification in 2016 and has served as a board member of the International Association of Conference Centers (IACC) She holds a Masters of Art in Leadership from Augsburg College in Minneapolis MN and earned her undergraduate degree from Cardinal Stritch University in Milwaukee, WI.