Matt Fraracci is a seasoned creative professional with extensive experience in the advertising industry, currently serving as Creative Director at SID LEE since April 2018. Prior roles include Group Creative Director at Leo Burnett Toronto from April 2016 to April 2018, and Creative Director at Blue Hive Toronto between August 2014 and March 2016. Matt's career also includes significant positions at Y&R Canada as Associate Creative Director and at Silverhammer as Senior Writer, along with early experience as a Copywriter at FCB. Matt Fraracci holds a Bachelor of Applied Arts in Radio and Television from Ryerson University, which was completed between 1995 and 2000, and attended Humber College from 2000 to 2001.
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