Yash Keough is an experienced Account Director at SID LEE, leading the Electronic Arts account and overseeing campaigns for major game releases including an upcoming AAA title, as well as the launches of Split Fiction and Dragon Age: The Veilguard. Prior to this role, Yash held positions as Account Supervisor for notable brands at SID LEE and WAX partnership incorporated, where an award-winning campaign for the Society of Professional Journalists was developed. Yash has also worked as Senior Account Manager at Cummins&Partners, Account Manager at Stone Canoe, and Account Executive at Juniper Park, with an extensive background beginning as an Account Coordinator at Publicis. Yash began a professional career as a Sales Specialist at Apple and has a BA in Politics from Ryerson University.
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