Vittorio Grassi

CEO and Founder at Sidea

Vittorio Grassi has extensive work experience in various roles and companies. In 2010, they founded Sidea Group - Intelligent Business, a strategic consultancy specializing in the synergy between technology and marketing. As the CEO and Founder, they focused on developing customer experience-oriented solutions, specializing in CRM Salesforce, Zuora Subscription Management, Marketing, and web & IT development. Grassi remains involved with the company, which fosters a diverse and inclusive work environment.

In 2022, Grassi co-founded We Deal SaaS, a company that aims to simplify SaaS management by helping businesses find, purchase, and renew software subscriptions. This venture addresses the complexities and inefficiencies of SaaS procurement processes.

Additionally, Grassi worked as a Business Advisor at Ethos Profumerie from 2012 to 2017, providing professional guidance in the cosmetics industry. Vittorio also served as a Business Advisor and Trainer at Renna from 2013 to 2015, assisting with business strategies and employee training. Prior to these roles, Grassi worked as a Business Advisor at Massaboutique.com from 2010 to 2012 and at General Trade S.P.A. from 2007 to 2009.

Overall, Vittorio Grassi's work experience encompasses leadership, strategic consulting, business advising, and entrepreneurship in industries like technology, marketing, cosmetics, and e-commerce.

Vittorio Grassi has a diverse education history. Vittorio obtained their Laurea degree in Informatica e Comunicazione Digitale from the Università degli Studi di Bari, where they studied from 2004 to 2008. In 2013, they completed a certification in International Search from WebCertain Group Ltd in York. The same year, they also acquired a Google AdWords Certification in Search Advertising from Google. In 2014, they received an Advanced AdWords Training certification from Certified Knowledge in Chicago. In 2016, Vittorio pursued a Master's program in International/Export Management from the ICE - Business School Sole 24 Ore, focusing on Business Strategy, Marketing, and Management.

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