Matthew Macfarlane is currently the Regional Account Director for Sidel, overseeing operations in Australia, New Zealand, and the Pacific Islands. Previously, they held various roles including Regional Sales Manager at CFT Group and Southern Area Manager at HBM Plastics & Packaging Technologies. They have extensive experience in sales and business development across the beverage, packaging, and construction industries in both local and international markets. Matthew also pursued professional development in negotiation and sales techniques through the Australian Institute of Management and Huthwaite International.
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