Sidelines Group is a sports technology and digital media company dedicated to helping users make data-driven, smart sports betting decisions. 

Today’s sportsbooks have an unprecedented advantage over the user. Advanced statistics coupled with massive amounts of user data make it increasingly difficult to beat the bookie. Sidelines is here to level the playing field.

Founded by ex-Googlers and machine learning experts, Sidelines harvests data from the biggest names in sports betting to create free, fun, and innovative tools to help users make smarter decisions faster than ever before. 

Whether you’re an avid bettor, a casual bettor, or even just a sports fan, Sidelines has something for everyone.

Technology

Sports

Sidelines Group

Sidelines Group's headquarters in Tel-aviv, Israel

This department focuses on producing written materials for various media outlets and platforms.

Content Creation

The Marketing Team at Sidelines Group focuses on enhancing the company's digital presence and driving user engagement through strategic SEO practices, creative content creation, and insightful data analysis. They manage and optimize marketing campaigns, foster partnerships, and leverage advanced performance metrics to attract and retain users, ultimately aiming to level the playing field in sports betting.

Marketing Team

The Development Team at Sidelines Group is responsible for building and maintaining the technology infrastructure that powers the company's innovative sports betting tools. This includes back-end development to manage data harvesting and processing, WordPress development for user-friendly website and content management, front-end development for engaging user interfaces, and mobile development to ensure seamless functionality across devices. The team works collaboratively to integrate advanced statistical models and user data into a cohesive platform that helps users make informed sports betting decisions.

Development Team

The Leadership Team at Sidelines Group is responsible for defining the strategic vision, setting company goals, and guiding the overall direction of the organization. This team, consisting of top executives including the CEO, COO, VP of R&D, VP of Media & Growth, and the CFO, ensures that all departments align with the mission to provide innovative sports betting tools. They oversee major business decisions, financial planning, and growth initiatives, driving the company towards achieving its objectives and sustaining competitive advantage in the sports technology industry.

Leadership Team

This department focuses on identifying growth opportunities, building relationships with clients, and managing strategic partnerships.

Business Development

The Product Management team at Sidelines Group oversees the conceptualization, development, and optimization of innovative tools and features that help users make data-driven sports betting decisions. They collaborate closely with engineering, design, and data science teams to ensure the products meet user needs, are easy to use, and leverage advanced statistics. This team is also responsible for researching new trends and technologies to continuously enhance the user experience.

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Other teams

Marketing Team

Development Team

Leadership Team

Business Development

Product Management