Or Lifshitz

Or Lifshitz is the CEO and Co-Founder of Sidelines. Or has over ten years of experience in the tech industry. Or started their career at Google as an Industry Manager from December 2014 to December 2017. After leaving Google, Or became the Director of Mobile User Acquisition at SupersonicAds from April 2013 to December 2014. In their current role as CEO and Co-Founder of Sidelines, Or is responsible for leading the company's vision and strategy.

Or Lifshitz is a public administrator who earned their executive master's degree from New York University. Or holds a bachelor's degree in economics from the University of Haifa.

Some individuals on their team include Naama Shohat - Head of Performance Marketing, Meir Markov - Head of SEO, and Shalev Belhans - Head of CRM.