Andy Smith

Andy Smith is an experienced Public Relations Director currently leading the PR department at Sideshow since December 2016, where Andy spearheads the "Follow The Love" initiative, fostering strategic partnerships across various sectors. Prior to Sideshow, Andy served as Social Marketing Director and Media Liaison at Cold Steel Inc. from February 2011 to November 2016, focusing on marketing content and influencer engagement. Freelance work from 2005 to 2016 included roles in concept development, copywriting, and project direction across multiple media platforms. Noteworthy projects include storyboarding for the feature film "A Good Man" and directing the documentary "Is it 'cos I'm Fat." Andy holds a BA in Art and Design from the University of Sunderland and a foundation degree in the same discipline from Stafford College.