Bill North

Bill North currently serves as Vice President of Sales at Sidetrade, a company focused on AI and Big Data for enhancing Order to Cash processes. Previously, Bill held the position of Vice President of Software Sales at Serrala, where optimization of payments for improved cash visibility was a key focus. Bill's extensive experience in sales leadership includes roles such as Head of Global Sales at Pelican, Sales Manager at IT2 Treasury Solutions, and Sales Executive at Wall Street Systems. Bill began a sales career with BMC Software and advanced through various positions, demonstrating expertise in financial technology and sales management. Education includes a Bachelor of Science degree from the University of Houston.