Bob Diana is an experienced sales professional with a robust background in various leadership positions across the finance and technology sectors. Currently serving as Area VP Sales for North America at Sidetrade, Bob has previously held significant roles at HighRadius as Regional Vice President of Sales, and at SunGard Financial Systems, where Bob was VP Sales for Consumer Scoring and SMB Receivables as well as VP Product Solutions for Receivables. Earlier in the career, Bob was a Regional Sales Manager at SunGard AvantGard and Eastern Regional Sales Director at Concur Technologies. Bob holds a Bachelor of Science degree in Business Administration with a focus on Marketing and Management from Montclair State University.