Sidetrade
Bob Diana is an experienced sales professional with a robust background in various leadership positions across the finance and technology sectors. Currently serving as Area VP Sales for North America at Sidetrade, Bob has previously held significant roles at HighRadius as Regional Vice President of Sales, and at SunGard Financial Systems, where Bob was VP Sales for Consumer Scoring and SMB Receivables as well as VP Product Solutions for Receivables. Earlier in the career, Bob was a Regional Sales Manager at SunGard AvantGard and Eastern Regional Sales Director at Concur Technologies. Bob holds a Bachelor of Science degree in Business Administration with a focus on Marketing and Management from Montclair State University.
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Sidetrade
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Sidetrade SA is a France-based software publishing company. It supplies companies with predictive analytics for managing the Business-to-Cash cycle. The Company's Cloud technology, complementary to enterprise resource planning (ERP) provides Finance Departments with a management console, offering visibility of the customer relationship and control and forecasting of financial flows. The Company offers four technology solutions: Sidetrade Network (Intelligent Credit Management Software), Sidetrade Mobile (Financial Management Mobile Application), Digital Collection (Interactive Digital Invoice Dunning) and Euler Hermes Intelligence (Customer risk management application). In addition, Sidetrade SA offers such services as consultancy, outsourcing, audit, and litigation recovery. With customers of all sizes and from all sectors from around 65 countries, it enables approximately 100, 000 users to collaborate via its Cloud and accelerate cash-flow generation. It operates through C-Radar.