SIDFACTOR is a Fractional Product Department for consumer brands. We embed as your strategy, design, development, and supply team — delivering the output of a full in-house product org without the overhead of one.

Our 4-phase method (Discovery, Mapping, Illuminate, Future) and our trademarked Vibe&Vision™ brief turn ambiguous market signals into buildable product roadmaps. Clients get a senior team on day one, a factory and mill network built over 25 years, and a single accountable partner from concept through FOB.

Founded in 2001 by Eric Lyon and Jason Olden in Boulder, Colorado, SIDFACTOR was born in the technical Outdoor Industry. Over 25 years we've partnered with 85+ brands — including Warroad, Danner, Eagle Creek, Yeti Cycles, and Enve — across outdoor, apparel, footwear, hardgoods, and lifestyle. Featured in Outside, National Geographic, Vogue, and The New York Times.

SIDFACTOR

Org chart

Teams

Offices