Making Brands Famous. Faster.

For 20 years, Sidhu & Simon has been the driving force behind brands that don’t just want to be seen — they want to be remembered.

Rooted in Formula 1, we move fast — transforming sponsorships into stories, partnerships into platforms, and cultural moments into commercial impact. From elite sport to global culture, we turn bold ideas into brand-defining moments.

We take sponsorships beyond the stadium, spark conversations that cut through, and engineer partnerships that leave a mark.

We don’t do noise. We do impact. The kind that lasts.

Sidhu & Simon

Org chart

Teams

Offices

Sidhu & Simon

Org chart

Teams

Offices

Related companies