Lars Weber is an experienced professional currently serving as the Head of Digital & Software Sales at Siemens, focusing on the go-to-market strategies for digital solutions that enhance building performance through AI, data analytics, and cloud services. Previously, Lars held various roles at Siemens, including Xcelerator Ecosystem Manager for Australia and Digital Enterprise Business Lead for Australia and New Zealand, where responsibilities included fostering partnerships and tailoring digital solutions for multiple sectors. Lars also contributed to NEYROO as a Metaverse Sales Strategist and currently acts as a Reverse Mentor at DIGITAL8, bridging generational gaps in workplace expectations. With a solid academic background in Business Consulting and Digital Management from prestigious institutions, Lars combines technical expertise with a strong focus on innovation and sustainability.
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