Sofia Tenreiro

Sofia Tenreiro is an accomplished executive with extensive experience in marketing and management across various leading companies. As Marketing Manager at Optimus and later as ABM at Procter & Gamble, Tenreiro developed strong marketing strategies for multiple markets. A significant tenure at Microsoft included roles such as Consumer Channels Group Executive Director, where Tenreiro led the most high-performing Consumer Team in Europe, and Country Manager for the Entertainment & Devices Division. Subsequent roles included General Manager at Cisco Portugal, COO Comercial at Galp, and Partner at Deloitte, focusing on the energy and sustainability sectors. Currently, Tenreiro serves as Chief Executive Officer at Siemens, where efforts are directed towards digital and sustainability transformations. Tenreiro holds an Advanced Management Program degree from Harvard Business School and a Business Administration degree from Universidade Católica Portuguesa, reflecting a solid academic foundation in business management.