Robb Northrup is a seasoned professional with over 20 years of experience in B2B marketing and communications, specializing in the retail industry. Currently serving as the Director of Marketing and Communications at siffron, Robb oversees integrated marketing campaigns, digital strategies, and product launches, contributing to the enhancement of the company's brand identity and customer engagement. Robb holds an MBA and multiple certifications, including the Marketing at Retail Certification and Certified Digital Marketing Expert credential. Previously, Robb held various roles at Southern Imperial, including Graphic Designer and Director of Marketing Communications and Support.
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