Arwen Heredia

Content Marketing Lead at Sift

Arwen Heredia has a diverse work experience in content marketing, editing, and writing. Starting in 2019, they worked as the Content Marketing Lead at Sift. Prior to that, they held roles such as Principal Content Marketing Manager and Sr. Content Marketing Manager at the same company. Arwen also worked as a Senior Content Marketing Manager at Prezi from 2017 to 2019. Their previous experience includes being a Senior Editor and Managing Editor at Healthline Media, along with roles at Armasight, Inc., Spigit, Mindjet, Poor Taste Media, Cengage Learning, Demand Media, and SGW. Their responsibilities in these positions included content creation, editing, copywriting, and managing teams.

Arwen Heredia earned a B.A. degree in Journalism and a B.A. degree in Theater from San Francisco State University, attending from 2002 to 2008. In addition, they obtained certifications in Google Analytics Fundamentals from AcademyX in November 2018, and in SEO Fundamentals from AcademyX Computer Training in 2018.

Links

Previous companies

Cengage logo
Prezi logo
SGW Integrated Marketing logo

Timeline

  • Content Marketing Lead

    January, 2024 - present

  • Principal Content Marketing Manager

    January, 2022

  • Sr. Content Marketing Manager

    August, 2019