Kelly Liu

VP Of Demand Generation at Sift

Kelly Liu has a strong background in marketing and demand generation. Kelly currently serves as the VP of Demand Generation at Sift, where they have launched global ABX as a key GTM engine and delivered pipeline generation goals for both new logo and customer expansion. Prior to their role at Sift, Kelly was a Member of the Board of Advisors - Marketing at Secuvant, where they helped the company grow rapidly as one of the Top 100 MSSPs. Kelly also has experience as the VP of Growth at Arkose Labs, Senior Director of Global Demand Center at Menlo Security Inc., Director of Demand Generation at Arctic Wolf, and Sr. Manager of Channel Marketing & Demand Generation at Ruckus Networks. Additionally, Kelly served as the Senior Marketing Manager at Proxim Wireless, WW Channel Marketing Manager at Seagate Technology, and Marketing Program Manager and Buyer/Product Manager at ASI Corporation. Throughout their career, Kelly has consistently delivered strong results and contributed to significant growth in pipeline and revenue contribution.

Kelly Liu obtained their Bachelor's degree in International Business English from Nankai University from 1992 to 1996. Following that, they pursued an MBA in Marketing, Strategy, and Finance at the University of Rochester - Simon Business School from 2000 to 2002.

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