Sift
Will Salter is a seasoned Senior Producer at SIFT Creative, contributing to the creation and production of high-quality digital content for the ATP Tour and the International Tennis Hall of Fame since May 2019. Salter played a key role in the launch of "Tennis United," a collaborative weekly digital show, earning prestigious accolades including the 2020 Leaders Sports Award and the 2020 SPIA Asia Award. Previous experience includes significant positions at Grady Newsource, where Salter led technical productions and trained staff, and earlier roles in various production capacities at Without Limits Productions, focusing on the ATP World Tour's "ATP Uncovered." Salter holds degrees in Public Relations and Sports Media from the University of Georgia and has demonstrated strong content creation and production management skills throughout a career dedicated to sports media.
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Sift
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At Sift, we don’t believe in one-size-fits-all solutions. And we know every client is unique. This means we dedicate our creative energy to tailoring solutions for every project. It doesn’t matter if it’s a full-scale production or assisting with your next social media campaign, we play the whole game. It helps that Sift is, quite literally, everywhere. Our fully-remote team work in locations around the world and by virtue of the same - around the clock. We’re anchored by our permanent post-production facility in Nashville, Tennessee so you can rest easy knowing our editors can access files, projects and footage from anywhere on the planet.