Will Salter

Will Salter is a seasoned Senior Producer at SIFT Creative, contributing to the creation and production of high-quality digital content for the ATP Tour and the International Tennis Hall of Fame since May 2019. Salter played a key role in the launch of "Tennis United," a collaborative weekly digital show, earning prestigious accolades including the 2020 Leaders Sports Award and the 2020 SPIA Asia Award. Previous experience includes significant positions at Grady Newsource, where Salter led technical productions and trained staff, and earlier roles in various production capacities at Without Limits Productions, focusing on the ATP World Tour's "ATP Uncovered." Salter holds degrees in Public Relations and Sports Media from the University of Georgia and has demonstrated strong content creation and production management skills throughout a career dedicated to sports media.