Christine Heck

Christine Heck is the VP Performance Management at Sightly. Christine has over two years of experience in digital marketing, including strategy and implementation of social postings/advertising and contests.

Prior to joining Sightly, Christine was the Digital Marketing Specialist at HD Supply Facilities Maintenance, where they helped to reach 60,000 Facebook fan goal one month early in 2015. Christine also increased website visits in 2015 from social sites by 2,051% from the year prior. Additionally, they managed YouTube focused strategy which helped to increase key metrics such as overall video views increased by 197% in 2015 from the year prior.

At HD Supply Facilities Maintenance, Christine also successfully managed training of our 1,000+ sales force on new virtual catalog sales tool. Christine helped to strategize and implement our Maintenance Person of the Year 2016 social contest that drove 96,052 Facebook contest page views, creating a lift in our organic likes and post engagement during the contest period. Christine also helped to strategize and manage our 5 Days of Giveaways social contest that gained 10,000+ entries, 20,000+ views to the website, and $1,200,000+ in contest specific sales during the contest period.

Christine Heck completed their high school education at Mater Dei High School and went on to study business administration with an emphasis in marketing at Chapman University, from which they hold a Bachelor of Science (B.S.) degree. Christine has also obtained a number of professional certifications, including Google AdWords Essential Training and Hootsuite Certified Professional from Lynda.com, as well as Google Analytics, AdWords Mobile, AdWords Search, AdWords Shopping, and AdWords Video certifications from Google.

Christine Heck reports to Ralph Mack, CEO & Executive Chairman. They are on a team with Marissa Price - SVP, Client Services, Robert Helstrom - SVP Marketing, and Adam Smith - VP Technology.