Alexandra Jovicic

Alexandra Jovicic currently serves as the Head of Field Marketing at Sigma since July 2025. Prior to this role, Alexandra held the position of Senior Manager for Americas Regional Marketing at Alteryx from March 2021 to July 2025, where responsibility included spearheading the company's expansion into Canada and achieving significant year-over-year pipeline growth. Previous experience includes Marketing Manager for Demand Generation at OpenText, where strategic marketing initiatives were executed to drive revenue growth, and a role in customer retention marketing at SAS, focusing on customer advocacy and satisfaction. Additional roles included project support coordination at Hatch and various analytical and operational positions in earlier career stages. Alexandra holds an Honours Bachelor of Arts in Cognitive Science and Psychology from the University of Toronto - Victoria University.