David Åblad is a UX Leader currently serving as the Head of UX at Sigma Technology Group. They have experience in multiple industries, including Telecom, Fintech, Entertainment, and E-commerce, and have contributed to projects involving websites, banking systems, and apps. Previously, David held various roles at Telia Company, Collector Bank, and Creuna, where they focused on user-centered design, interaction design, and leading UX teams. They earned a Master's degree in Interaction Design and Technologies from Chalmers University of Technology. Throughout their career, David has advocated for a data-driven approach to continuously improve user experiences.
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