Joe Sayers is currently the Group Sports Insights Director at Signify, a role they began in 2024. Previously, Sayers served as the Senior Insights Lead at Manchester United and held the position of Senior Social Media Analyst at HSBC from 2012 to 2018. With over 12 years of experience in social media insights and more than 5 years in the sports industry, Sayers possesses strong skills in reporting, data analysis, and stakeholder management. They hold a BA in Sports Journalism from Leeds Trinity University, where they focused on Journalism.
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