John Zerafa

John Zerafa is a seasoned communications expert with extensive experience in the sports sector. Currently serving as the Founder and Owner of Clear Thought Communications since June 2019, Zerafa advises a range of sports clients on corporate reputation strategies. Concurrently, Zerafa acts as a Strategic Adviser for Signify, focusing on the development of its sports business and championing initiatives to protect athletes from online abuse. Previously, as the Founding Director of Vero Communications, Zerafa consulted for high-profile international clients, including major sports events and organizations. Additional experience includes leadership roles in political communications for the London 2012 Organising Committee and Sport England. Zerafa's career also spans positions at ITV Digital, Grayling Westminster Strategy, and as a researcher and speechwriter for Sir Edward Heath. An alumnus of the University of Leicester, Zerafa holds a BA Hons in Politics. Key skills encompass strategic communications, media relations, and brand building.