Zoё Pounder

Zoё Pounder, PhD, is currently the Behavioural Science Lead at Signol, bringing over nine years of research experience in behavioural science and communication. They hold a PhD in Cognitive Science from the University of Westminster and have previously served as a Post-doctoral Research Associate at the University of Oxford. Their work includes designing and executing end-to-end research projects, resulting in multiple scientific publications and presentations at various conferences. Zoё has also mentored over 15 students and was awarded for their teaching excellence.