Lissa MacChi

Lissa Macchi currently serves as Segment Marketing Owner at Siigo since September 2022, bringing a wealth of experience in digital marketing and community management. Previously, Lissa worked as Community Manager at Fundación delamujer, where responsibilities included developing strategies and optimizing campaigns to enhance brand positioning. Additional experience includes serving as Community Manager for the Gobernación de Santander, focusing on digital campaigns and event coverage, and as Jefe de Prensa at the Asamblea de Santander, overseeing media relations and content generation. Lissa also contributed as a Social Communicator at the Cámara de Comercio de Bucaramanga, generating social media content and supporting institutional media initiatives. Lissa holds a degree in Comunicadora Social from Universidad Francisco de Paula Santander and is pursuing a Master's in Marketing and Digital Advertising at Universidad Nebrija.