Sila’s not social listening. It’s social understanding. 20+ dialects. Accurate sentiment. On-point emotion. Nothing lost in translation. That’s our AI.

Sila helps tell you what your target audience is thinking, saying and doing with unmatched accuracy. Built by marketers for marketers in MENA, Sila works in Arabic and English as well as other languages, and helps you make sense of a highly fragmented consumer.

Using Arabic-native AI natural language processing, Sila (‘connection’ in Arabic) provides the most accurate insights into Arabic speaking consumers in the world. From an almost unlimited data pool, we analyse dialects and sentiment in Arabic, natively (it's in English too!).  

With Sila, nothing ever gets lost in translation.  

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Sila | صلة

Sila | صلة's headquarters in Dubai, United Arab Emirates

This department focuses on the optimization and management of engineering processes and infrastructure.

Engineering Operations

This department focuses on creating, maintaining, and improving software applications using various programming languages and frameworks.

Software Development

This department oversees the development and strategy of products while ensuring alignment with business objectives.

Product Leadership

This department manages and supports essential office functions to ensure efficient operations.

Administrative Services

This department oversees and optimizes business processes and operational strategies.

Business Operations

This department oversees client relationships and business unit operations to enhance influence and engagement.

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Software Development

Product Leadership

Administrative Services

Business Operations

Client Management