Travis Johnson

Travis Johnson has worked in the marketing and ecommerce industry since 2016. In 2016, they worked as a PPC Manager/CRO Specialist at Avalaunch Media, where they managed over $400,000 in spend between Adwords and Bing, worked with 15 clients, implemented keyword strategy, created landing pages, A/B tested ads, and integrated with CRM programs. Travis also created and ran the Conversion Rate Optimization Program, testing dozens of pages for clients in several different industries. In 2017, Travis worked at Volair Interactive as a Paid Search Team Lead and Paid Search Specialist. In 2018, they worked at SilverOnyx LLC as Director of Marketing, Marketing Manager, Senior Product Manager, and Ecommerce Business Manager. In this role, they strategized and executed digital marketing strategies across 450+ products generating $100 Million in sales. Travis also incorporated SEO, PPC, and Email Marketing strategies across Amazon.com, eBay.com, and Walmart. Additionally, they worked at Matix Labs as Director of Digital Strategy.

Travis Johnson obtained a Bachelor's Degree in Finance and Digital Media Marketing from Brigham Young University - Idaho between 2010 and 2016. Travis also obtained a Google Adwords Certified certification from Google in May 2016. Following this, they obtained a Fundamentals of Online Testing certification from MECLABS Institute in June 2021, and an Effective Negotiating certification from KARRASS® Effective Negotiating in July 2021. Travis is currently pursuing a M.A. in Behavioral Economics from The Chicago School of Professional Psychology, which they expect to complete in 2023. Travis also has a Bing Ads Certification from Microsoft.