Lakshman Baswa

Lakshman Baswa is an experienced professional in ad operations and programmatic media, currently serving as Assistant Manager - Ad Operations at Silverpush since November 2024. Prior to this role, Lakshman worked at GroupM for over two years, first as a Senior Media Activation Executive - Programmatic, where responsibilities included planning, executing, and optimizing programmatic ad campaigns, and previously as an Executive Programmatic, focusing on campaign setup and daily monitoring for the EMEA region. Earlier experience includes a position as Digital Marketing Executive at Targetorate, specializing in programmatic media buying. Lakshman holds a Bachelor of Technology in Electronics and Communication Engineering from Jawaharlal Nehru Technological University, Kakinada, and completed intermediate studies at Narayana Junior College in India.