Niharika Grover

Niharika Grover is an accomplished professional with extensive experience in brand strategy and account management. Currently serving as AVP - Brand Strategy at Silverpush since July 2023, Niharika previously held various positions at PHD, including Business Director and Account Director in digital planning from May 2019 to June 2023. Experience also includes working as Media Group Head at Carat and Digital Manager at Mindshare, where notable achievements included launching new brands for PepsiCo and managing high-profile campaigns. Earlier roles at Madhouse and Quasar involved significant contributions to account management, digital strategy, and mobile marketing, with recognitions such as nominations for excellence awards. Niharika holds an MBA in Marketing and Sales from Amity University Delhi and a BBA in Banking and Insurance from Maharaja Surajmal Institute.