Ian Armstrong

Ian Armstrong is an accomplished executive with extensive experience in marketing and content production. Currently serving as the Executive Chairman of Silverscape since January 2023, Ian focuses on advancing the future of content production through dedicated Virtual Production facilities and creative services, with a vision to decarbonise the industry globally. In addition, Ian holds positions as Non Executive Director at CX Lab and Executive Producer at Minted Content, where innovative entertainment products and high-quality journalistic content connect brands with culture. Previous roles include Chairman at the Kinetics Group and a significant tenure at Jaguar Land Rover as Global Head of Advertising, alongside marketing leadership positions at Honda and Britvic Soft Drinks. Ian Armstrong holds a Bachelor's degree in Business Studies from the University of Sunderland.