Sim Leisure Group is a well-established developer and operator of theme parks listed on the Singapore Exchange. The Group’s founder, Dato' Sim Choo Kheng, has more than 30 years of experience in the theme park industry, having designed, built and managed theme parks in Europe, the Middle East and ASEAN region. 

A sister company of the Group, Sim Leisure Gulf currently based in Dubai, provides theming design and construction services to major international clients including The Lost Paradise of Dilmun in Bahrain, Bollywood Theme Park in Dubai, Yas Waterworld in Abu Dhabi, Ski Egypt in Cairo, Ski Dubai, the Motiongate Theme Park in Dubai, Aquapolis in Bulgaria, Ulynovsk Park in Russia, and the Egypt and Jurassic Park zones of Universal Studios Singapore.

The Group is the owner of ESCAPE brand of theme parks, showcasing ESCAPE outdoor theme park in Penang, Malaysia since 2012 and the ESCAPE Challenge indoor park at Paradigm Mall, Petaling Jaya which launched in 2020. ESCAPE’s business model disrupts longstanding convention of movie-based themes and mechanical roller-coaster rides in the theme park industry.

The Group is also the licensee of KidZania Kuala Lumpur, operating the indoor theme park which combines entertainment and education through realistic role-play. It also recently acquired KidZania Singapore.

Sim Leisure Group Ltd

Sim Choo Kheng

This department focuses on the creation and development of design concepts and architectural solutions in 3D visualizations.

Design Architecture

This department manages employee relations, recruitment, training, and organizational development.

Sim Leisure Group Ltd

Org chart

Teams

Design Architecture

Human Resources

Offices

Sim Leisure Group Ltd

Org chart

Teams

Design Architecture

Human Resources

Offices

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