Michael Sieber

In 1982, father and son team Fritz and Michael Sieber founded Simba Toys. Now that company has grown to become the SIMBÅ DICKIE GROUP with Michael Sieber's son Florian Sieber as CEO. The SIMBA DICKIE GROUP has employees in over 30 different countries. The personal corporate philosophy of the family, they love to make toys is expressed in every area of a company that values responsibility, credibility, innovation, quality, and service.