Bruce Burrows is an experienced C-level executive and the President and Managing Director of BB Advisors, specializing in strategic consulting for business transformation and go-to-market strategies. With a strong business acumen and expertise in technology and digitization, Bruce has served as SVP and Chief Information Officer at Sobeys, leading significant IT transformations to support the company's growth. Bruce's extensive background includes leadership roles at Loblaw, Dylex, and Scott's Restaurants, along with early experience as a Marketing Analyst at Wardair. Bruce holds an Honours Bachelor of Business Administration, focusing on Organizational Behaviour and Strategy, from Wilfrid Laurier University.
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