Mark Busa

Mark Busa, MBA, currently serves as the Director of Account-Based Experience (ABX) & Analytics at Simbe since January 2025. Prior to this role, Mark worked at UKG from August 2020 to January 2025 as a Manager in Demand Generation & ABX and as a Demand Generation Programs Manager. Previous experience includes a position as Marketing Programs Manager at Kronos Incorporated, which specializes in workforce management and human capital management solutions, and as B2B Marketing Manager at TomTom Telematics. Mark's career began as a Sales & Marketing Associate at Epoxy Technology and includes roles such as Reimbursement Specialist at Insulet Corporation and a Marketing Intern at Aberrant Sound/Brewhouse Records. Mark holds a Bachelor of Arts in Communications from the University of Connecticut and a Master of Business Administration from Marist University.