Julien Brun

SIMCEL revolutionizes supply chain leadership through agile, excel-free Integrated Business Planning (IBP) using digital twin technology. Empowering Chief Supply Chain Officers, SIMCEL simulates the KPI impact of demand & supply decisions, delivering crystal-clear insights and enabling data-driven choices that boost profitability and drive strategic impact. Partnering with SIMCEL will greatly enhance your profitability as you can now make data-informed decisions to, for example, rationalize your product portfolio, prioritize more profitable customers, adjust your pricing or determine where to focus your marketing efforts. Increasingly, businesses must integrate decarbonization in their decision-making. With SIMCEL, for each scenario you analyse, your carbon impact sits side by side with other performance metrics, thus allowing you to make informed trade-offs. We're heading toward a fully AI-powered decision making Co-Pilot that aims at revolutionizing business planning and performance management.