Chad Greiter is currently the Director of Digital Product at Simon Property Group, where they shape the vision and lifecycle of digital products, focusing on seamless omnichannel integration. Previously, Chad held roles such as Marketing Technology Lead for the Blue Buffalo Pet Segment at General Mills and Senior Manager of Digital Technology at Edgewell Personal Care, where they provided expertise in DTC and marketing technology across a portfolio of 18 websites. Chad's career began as a Jr. Web Designer/Developer at Walker Industrial, and they have since gained extensive experience in product management, technical program management, and e-commerce strategies. Chad holds a B.A. in Media Arts & Design with a focus on Interactive Design from James Madison University.
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