Diego Siekiera

Diego Siekiera is the co-founder and director of Simones, a leading brand established in 2011 alongside Laura Lichtmaier, inspired by a shared passion for design and animals. With a strong background in the textile industry, Diego developed a niche product focus that emphasizes unique illustrations and high-quality materials. Simones has expanded to include 14 retail locations and a robust e-commerce and licensing model, garnering accolades such as the Marca País certification and the Mercurio Oro award in fashion. Previously, Diego directed a textile company from 2000 to 2011, delivering finished products for major market brands.