John Simpson is a seasoned professional with extensive experience in solution engineering and consultancy, currently serving as the Founder and Consultant at Simpact AI UK since May 2025. Simpson specializes in aiding SMEs in the North of the UK in harnessing AI for effective outcomes, focusing on tailored, discovery-led solutions that align with business goals. Prior to this role, Simpson held key positions at Slack and Salesforce, leading solution engineering teams across the EMEA region and successfully demonstrating the value of Salesforce products. Early career roles included Salesforce solution engineering at 4C and CloudSocius, as well as a performance analyst position at UK Export Finance. Simpson holds a Bachelor of Arts with Honours in Business, Management, Marketing, and Related Support Services from York St. John University.
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