The Simple app coaches people on long-term weight loss and healthy eating.

We empathize with the frustration people feel as a result of fad diets, false promises, and confusing health info. So everything we recommend is delivered with care (not judgment!) and intentionally free from unreasonable, unsustainable, and joyless dieting practices. That's right — Simple’s practical weight loss approach doesn't require calorie counting, cutting out essential food groups, or weighing every bite.

Simple members are supported to make steady progress towards their desired weight and a healthier lifestyle through our positive, easy-to-follow daily coaching — which centers on:

1. The expertise of our Science team (with experts in nutrition, behavior change, digital health, and medicine), making sure everything we put out into the world is evidence-based.

2. Avo, the in-app AI coach that provides proactive prompts, timely tips, and real-time answers to guide our users throughout their health journey, 24/7.

3. Flexibility, so our users can learn and adopt wellness strategies gradually, at their own pace.

AI/ML

Health & Wellness

Health Care

Health Data

mHealth

Simple App

Simple App's headquarters in London, United Kingdom

This department focuses on the design, management, and analysis of growth-oriented products and monetization strategies.

Product Development

The Product Development and Design team at Simple App is responsible for creating and enhancing user-centric features that facilitate effective and joyful weight loss and healthy eating. They collaborate closely to design intuitive user experiences, leveraging insights from the Science team and feedback from members to ensure that every aspect of the app aligns with evidence-based practices. Through innovative design and strategic product management, this team ensures that users receive meaningful support on their health journeys, aided by Avo, the in-app AI coach.

Product Development and Design

The Software Development Team at Simple App is responsible for designing, developing, and maintaining the technical framework that powers the app's user experience and AI coaching capabilities. This team collaborates to ensure that features are reliable, user-friendly, and data-driven, enabling members to access evidence-based guidance and personalized coaching. By integrating backend and frontend technologies, they create a seamless platform that supports users in their long-term weight loss and healthy eating journeys.

Software Development Team

This department focuses on developing and producing innovative marketing and creative content.

Creative Services

This department focuses on assisting customers with inquiries, resolving issues, and providing product-related guidance.

Customer Support

The Marketing and Localization Team at Simple App is responsible for driving user engagement and growth through tailored marketing strategies and localized content. This team ensures that messaging resonates with diverse audiences by adapting materials for different languages and cultures while promoting the app’s evidence-based approach to healthy eating and long-term weight loss. By leveraging expertise in user acquisition, organic strategy, and localized communications, they aim to extend Simple App's reach and enhance the user experience globally.

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Other teams

Product Development and Design

Software Development Team

Creative Services

Customer Support

Marketing and Localization Team